Salesforce Customer 360: the CRM system that connects teams

Salesforce Customer 360 is Salesforce’s portfolio of products and services: an integrated CRM platform that helps companies transform their businesses by uniting marketing, sales, eCommerce, customer service and IT teams through a single, shared view of the customer.

It is becoming more and more difficult to meet customers’ changing expectations today. Providing excellent service becomes particularly complicated when organisations have different data collection systems. Without shared data, teams struggle to deliver a connected and shared customer experience in real time.

Salesforce Customer 360 helps to have a single view of the customer by connecting and centralising data across different teams.

Salesforce Customer 360 Solutions

Salesforce Customer 360 offers a 360-degree view of each individual customer, integrating data from various sources in a single platform and making it available to teams.

Here are the main solutions that make Customer 360 an integrated solution for a more productive and coordinated organisation.

Salesforce Customer
  • Salesforce Sales Cloud
    Sales Cloud is Salesforce’s solution for sales: it makes it possible to manage contacts, leads, opportunities and accounts from a single viewpoint, generating accurate sales forecasts. It also facilitates the management and monitoring of customers in the sales funnel, recording their interactions with the company and automating many of the tasks performed by salespeople. For example, Sales Cloud can automate approval processes for offer and spending discounts, allowing the sales team to focus on more complex or business-critical tasks.
  • Salesforce Service Cloud
    Service Cloud is Salesforce’s customer service application. It allows customer service agents to work faster and more productively across all customer care channels, such as phone, e-mail, web chat and social media. By providing a single customer profile, it facilitates a smoother service process, helping companies improve consumer satisfaction with timely and relevant responses that take interaction history into account. Tickets from various online channels (e-mail, Facebook, WhatsApp, web chat, etc.) are collected in the Service Cloud, making it possible to provide a customised, unique and rapid response to any kind of support request. Read this article to find out more about the advantages offered by Service Cloud.
  • Salesforce Marketing Cloud
    Marketing Cloud is Salesforce’s digital marketing platform that makes it possible to manage various marketing-related activities, including: social media management, e-mail marketing, content marketing, advertising, data analysis, mobile marketing and customer journey management. It enables the creation of a customised, omnichannel customer journey for each customer in order to communicate the right message, at the right time, via the right channel. In addition, by using artificial intelligence, Marketing Cloud makes it possible to intercept future trends and customer behaviour, improving e-mail performance. Read the article to find out more about this subject.
  • Salesforce Commerce Cloud
    Commerce Cloud is Salesforce’s e-commerce platform. Consisting of Salesforce B2C Commerce and Salesforce B2B Commerce, it is often used to offer unified end-to-end commerce and provide a harmonised ecosystem in which the customer shopping experience is simplified. It allows companies to create unified, customised and intelligent shopping experiences across multiple channels (including mobiles, social media and the internet). This results in the creation of innovative experiences that boost conversions and loyalty across multiple channels.
  • Slack
    Slack is Salesforce’s messaging platform that connects teams, apps and partners in one place for faster, more connected and flexible working. Slack makes it possible to send messages to anyone inside or outside your organisation and work with other users in dedicated areas called channels, which bring together the relevant people and information. Slack permits asynchronous working: you can access the information you need and ask questions whenever you want, regardless of where you are, time zone or task. Read the article to discover the potential this platform has to offer.

Why invest in Salesforce?

By choosing Salesforce, you can obtain a complete view of your customers in a single tool and coordinate all business departments within the platform. Salesforce offers advanced tools to optimise sales, marketing, customer service and IT operations, ensuring effective customer lifecycle management. Tailored customisation of Salesforce features also allows you to adapt the platform to specific business needs, boosting operational efficiency.


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