Grandi Molini Italiani

With a heritage built on quality and a commercial network that serves artisan bakers, wholesalers, and major retailers, Grandi Molini Italiani—the leading milling company in Italy—has long been dedicated to both preserving and advancing the culture of wheat. Alongside its strong tradition, the company embarked on a path of internal renewal, making process innovation central to placing people at the forefront and enhancing product value in the market.

In order to sustain growth and strengthen the competitiveness of its sales network, Grandi Molini Italiani needed to move beyond a traditional model built on ineffective tools and objectives that were not always clearly communicated. The company set out to create an agile, transparent, and motivating system that truly placed agents at the centre and fully aligned them with corporate priorities.

Amplize by Arsenalia guided Grandi Molini Italiani through a transformation journey in which the adoption of Salesforce Spiff became the strategic lever for rethinking sales performance management. This was the first project of its kind in Italy, and Amplize supported the company at every stage—from process analysis and roadmap definition to solution design, configuration, and integration with both CRM and SAP ERP systems.

The new ecosystem places agents at the centre, providing personalised dashboards and real-time data to monitor commissions, targets, and incentives. Targeted incentive campaigns, transparent metrics, and user-friendly tools encouraged immediate adoption, reshaping the role of Area Managers and Sales Agents from executors to proactive contributors. With tailored training programmes, the rollout turned the solution into a daily ally of commercial operations, boosting motivation and efficiency across the entire sales network.