AI-Driven innovation, new investments, and leadership excellence.

Venice, May 28th 2025 – Amplize, the advisory consultancy and business unit of Arsenalia that is dedicated to supporting customers using Salesforce, is taking innovation to the next level with a bold commitment to artificial intelligence. Amplize is strengthening its position in the ecosystem with AI-driven solutions, leading the charge in reshaping digital transformation. This strategic direction, coupled with a new round of investments, reinforces its position as a global leader in the Salesforce ecosystem and as a trailblazer in AI-powered business solutions.

With 80% of its team certified in artificial intelligence, Amplize doesn’t just follow industry trends— it sets them. Amplize is at the forefront of AI innovation, among the first to implement Agentforce in the Public Administration sector in Italy. Agentforce is the agentic layer of Salesforce’s digital labor platform for augmenting teams with trusted autonomous AI agents in the flow of work. This commitment to innovation makes Amplize one of the go-to partner for companies aiming to stay ahead of the curve.

A new round of funding, backed by Arsenalia & Salesforce Ventures, will accelerate Amplize’s international expansion and the development of AI-powered solutions. From fashion to luxury, retail to manufacturing, Amplize helps key industries unlock the full potential of digital transformation, delivering measurable results.

In conjunction with the new round of funding, Carmine Stragapede, RVP, Alliances Partner Sales at Salesforce and Stéphane Viallet, Senior Director, Alliances & Channel at Salesforce have joined the Amplize board of directors as board observers. Stragapede and Viallet will provide support and strategic guidance around international expansion.

«Amplize is a trusted partner for businesses ready to turn technological challenges into growth opportunities. With the backing of our investors and a strengthened leadership team, we’re ready to write the next chapter of global growth and innovation», said Gianluigi Alberici, Partner Arsenalia.